Monthly Archives: April 2011

Large companies with deep pockets have long held a strong advantage when it comes to marketing. Simply put, they have the money to spend heavily on advertising and pull ahead of the competition. Thanks to the paradigm changing impact of the Internet, however, smaller companies now have an opportunity to catch up for a fraction Continue Reading...

Brightlocal.com, a provider of local search tools for local marketers and SMBs, has released a new survey of Local SEO’s and US consumers title: Where do local business websites get their traffic & do consumers appreciate local search results? They surveyed 648 Local SEOs and 1,250 US consumers as to the value of Local search Continue Reading...

Definition of Call to Action: The “action” (click/fill out form/buy/call you/etc) that you want someone to take on a particular web page. It usually involves a “call” as well that gets visitors attention. A Call to Action is (for the sake of this article) one single action that you want someone to take on a Continue Reading...

The following list is from a survey done by MerchantCircle on where small businesses are spending marketing dollars this year: Facebook – 70.3% Google – 66.2% LinkedIn – 58.2% Google Places – 51.4% Yahoo – 49.2% Yahoo Local – 45% Twitter – 39.8% Citysearch – 39.7% Yellowbook – 39.3% Superpages.com – 33.3% Bing – 33.2% Continue Reading...

68.2% or 158.1 million people in the United States will watch online video at least once a month according to Emarketer. It’s another sign that online video is something small business needs to start taking a close look at. Share...

According to ExactTarget, 52% of people who’ve left Twitter and no longer use it, said they stopped “because it was pointless.” That’s a pretty strong rebuke. Primarily, the problem Twitter has is that everybody is on Facebook and only some people are on Twitter. Twitter has close to 16 million people in the US who Continue Reading...

Amazon is starting to get into Netflix’s business of offering online streaming of select TV shows and movies. No big deal, right? Only a matter of time before Netflix would have some serious competition. But actually, Netflix does have a really big problem on it’s hands. Paid Content is reporting that Netflix outsources a huge Continue Reading...